Event Launch Strategies

Exclusivity is a part of every good campaign, and we’ve thus used it in ours as well. Exclusivity gives us a chance to focus on groups during our launch and gives the audiences (users) a chance to be part of something bigger.

Firstly, our launch drive is built on limited access seats. We’re not bringing people into the platform all at once - we’re running open gate windows for adding interested users onto the app.

Secondly, we’re introducing our app to a limited number of early adopters first - our initial set of users, instead of opening to public.

Thirdly, we will be working with handpicked super promoters throughout our campaign - everyone can not just become a promoter if they don’t meet the requirements.

Fourthly, our upcoming - and much sought after - ebook will be available for free to a selected group of promoters.

All of this exclusivity is important for our application and our launch, alike. More than that, it is important for our users. We want our most valued users to get the attention they deserve right through the launch. It’s human nature that people in general like getting attention and feeling important. Also a part of human psyche is the fact the people fear scarcity…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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