RSS

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Content creators syndicate a web feed which allows users to subscribe to it. A web feed is a data format that provides updates on frequently changing web content. A number of web feeds can be made accessible in one place through aggregation; this is done by internet aggregators.

One of the most common types of frequently updated content comes from blogs. There are tools designed specifically to source content from multiple blogs in the RSS format to you, so that you don’t have to go to each blog to read it. Just like in real life, you don’t go around to all the different radio stations listening to the news at their station, you turn on the radio where each show is beamed into one place where you decide which channel to listen to. RSS feeds are like the radio channel and RSS feed readers are like the stereos that pick up the signal and play the sound. RSS readers bring information from different websites and blogs (radio stations) across the internet that you ask for into one place – so that you can read it at your own expediency.

RSS feeds can also be aggregated by the blog search engines. Many aggregators take the individual blog entries from all of the blogs they index and make them searchable. This enables people to search for specific topics and find more information about them. These RSS feeds can be pulled from the aggregation engines into other people’s sites.

I’ll discuss advanced ways of marketing by syndicating content across multiple networks to build multiple back links for SEO, whilst driving massive traffic and networking credibility in my next book. “Social Traffic 2”, which will be a detailed guide to walk interested parties through planning, building out and executing a huge revolving door event launch campaign using social media.

Simon U Ford (SUF.EDBD)

Today’s tip! Every marketing campaign starts with keyword research. If you’re serious about earning money online your first investment should be a great keyword research tool.