Event Launch Strategies

A story is a message or impression that we communicate with people. It is meant to be consistent throughout the campaign, across multiple channels. The marketing messages, blog posts, website content, emails, everything needs to be aligned to the story. Please don’t confuse the word ’story’ with something fictitious. Its just the actual and real message that’s sent out for the world to see.

Today I”m just going to talk about what the core message will be around the time of our official public launch. We will of course let everyone know (via public announcements in our social networking groups and also through our email campaign) about the exact launch date. People who’d be eager to use the platform before that can try to get to it through existing members.

As for people who are already members and users of the platform (our early adopters) - we’d run a Super Promoter campaign with them hoping to attract those members who have more than 500 active fans (or followers) under them in their social networks. The idea is to get those members who can promote the site to the most number of people and give them an incentive to earn more commissions for event ticket sales.

Now, I mentioned earlier that we’d want a 21 days straight launch campaign to get as many new subscribers onto the system as possible. But before that, the number of subscriptions coming from existing promoters is anticipated to swell before the gates are opened to the public. This is going to be the time of the most rush…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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