Event Launch Strategies

Ok so now let’s walk through the Events Listed product website launch strategies that we are building and working on.

1- Building Traffic: Now that we have the blogs running, we need to drive traffic to it instead of letting the content go to waste. We know that there are a LOT of people out there who can benefit from these blogs, we just need to find a way to get them here. So the first step would be to generate targeted traffic to our blog posts and main website that contains quality content targeted specifically for event planners. I’m going to discus the different approaches we are using for generating traffic using social media and other strategies next week.

2- Free Information: Once we have the required traffic pouring in, we will build a blog/Vlog or video blog that will include a podcast audio track, video & text feed so consumers can read, listen or watch the free content provided in a place and time of their choice. If we present ourselves as employing the latest in media syndication strategies (which we are) through our own launch process we will anticipate we will attract high level, tech savvy industry leaders wanting to A. assess the quality of our content and B. Note with interest the way we are syndicating it.

3- Pre-launch Alpha Customers: Our strategy is to gain an active following of early adopters and thought leaders. If these people become the pre-launch customers, then they will bring the masses (or rather the rest of our targeted customers) with them. So, it’s important for us to get these people on board first and engage with them as much as possible.

4- Launch Ramp-up: Once these early adopters have tried out and tested our product website, we will obtain video and audio testimonials to add to our launch campaign to get the attention of the rest of the world (prospects).

5- Launch: Finally, once the pre-launch is complete, the official product website will be launched to the public . We are planning an extensive three week product launch campaign though are careful not to commit to a date until we know where we stand mid pre-launch.

This entire process up to the launch is going to take approximately 3 months from kicking off…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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