Event Launch Strategies

I’ll touch on the stuff that we’ve already covered before this launch sequence was published, so that you have a better feel for our pre-launch plans.

In March 2008, we launched our brochure website, video and squeeze page to capture names and email addresses of interested prospects. We also kicked off our domain optimization work, under a 6 month optimization roadmap.

In April 2008, when the brochure website was all set up, we began working on our social networking presence to build contacts. This social networking aspect has been a constant work in progress to date and will continue all the way up to launch and beyond.

This work includes: Link baiting and networking within social media platforms to introduce a softer pre-launch campaign without any fan fair and without drawing unwanted attention. Our aim has been to add one prospect at a time into our pre-launch customer list. These prospects emerge from our conversations, followings, friending & fanning strategies, on the online social networks. The idea is to approach them as you would network in actual gatherings and parties. Except that this gathering has millions of global attendees and has multiple rooms that you can walk into to find the early adopters that you need to win over to launch our site. There isn’t any magic wand here - its all about taking time for introductions, meetings, conversations and so on.

We’ll continue with this regular social networking aspect of our launch for 3 months, attracting one new pre-launch customer at a time.

In May 2008, we launched two of our blogs on Social Media & Launch Strategies and started posting content on them daily to give our social media presence some credibility throughout the networks that we have built in the past month.

The blogs touch upon explorative and informative topics in event marketing and event launch domains. The idea is to keep the content flowing with consistent quality.

In June 2008, we launched the Event Launch Guidelines blog and began to add structure to our overall blog content. We added some web 2.0 cutting edge “tactics, tools and tips” presented in an event launch step by step manner. The aim of this blog is to position our niche as social media, internet launch and online event marketing specialists and not event planning or management specialists.

In July 2008, we are following the Event Launch Guidelines blog closely by turning our Launch Strategies blog into an ongoing case-study that follows our own launch. We want our community to learn from looking at our launch, and feel like a part of our launch. At the same time we are cementing our credibility by showing that we put our money wherever we put our mouth…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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