Event Launch Strategies

Keywords are the foundation of any internet business model. Keywords depict consumer behavior; search engine modeling & bookmarking sites are all driven by keywords. Building a business online is all about getting your product or service in front of new consumers when all you know about them is what words they have entered into a search engine or bookmarking site. I use wordtracker.com for my initial keyword research. I tend to use my generic keywords from my ideas list as a starting point. What I do is that I create a spreadsheet with different types of keyword terms - those with commercial intent, researching purpose or simple navigations.

Now 80% of search volume online comes from the head of all search phrases, by this I mean general terms like “Events”, “Parties” & “Conferences” & 20% of the words in these phrases will be associated terms. We’ll target those 20% specific terms.

Getting to the long tail through keywords:

If we target the long tail we don’t have nearly as much search volume but we have 80% of all the words searched to work with. Likewise, the longer the tail on a keyword phrase the more targeted the search. People tend to, by nature search the shortest most generic terms first, if the results do not represent the solution they are looking for they add words, they keep adding words to refine their search until they finally land on a page that solves their needs.

We want to find a business opportunity that will provide an opportunity for us to be able to build as many of these pages as we like of targeted searches

Identifying commercial and information based searches through filtering:

Now you will find throughout your research that close to 1/3rd of all searches are performed by people looking to navigate to a particular page or site using search engines because they cannot remember a URL. We have no Interest in these words. We work through our list until we have 500 - 1000 word phrases in our commercial intent and information search lists together.

Once we have our lists ready, we filter them by their search frequency and remove words with less than 20 searches a day…

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