Event Launch Strategies

Email marketing is one of the pillars of our communication with prospects. We have different email campaigns running in parallel for different sets of lists. We’ve already talked in detail about how we’ve gathered followers through our networking strategies on Facebook, LinkedIn and Twitter. All of these followers have been added to their respective lists and into our email campaign categories. We use aweber.com to manager our email lists and content - its a great tool that simplifies the process of managing multiple lists for different audiences going out at different instances of time.

With so much of our focus being on launch implementation, loading and locking the emails ahead of time has saved us from last minute confusion. Our email marketing campaigns slowly guide the readers through different steps of our sales cycles - thus giving them a chance to directly enter the sales funnel. For example, we may direct them to our survey or a specific blog post - which will lead them to our tours - which would lead them to sign-up as a user/member/promoter (depending on the list category). We currently have six list segments that all have separate email campaigns.

Essentially, you can consider every step of the process like a sales call. Every step has to lead to the other to eventually close the deal.

Lists are the key to your success in online marketing. If you have lists, you have contacts and relations and if you have those, you are bound to have money in the bank. We are a member of toplinked.com, a service that provides us with lists of members with open gates on LinkedIn - i.e. LinkedIn people who are open to networking with anyone. They send these lists off for a low price/month, which is almost nothing compared to the value that you get. These lists are like gold to us - as it helps us add a huge number of people to our contacts in one go (without any restrictions or limits). Once you have them on your contact lists, you can communicate with them directly.

Similarly, if you’re interested you can choose between 60,000 lists to rent at http://www.nextmark.com. Make sure you search through the lists and qualify the list source before renting leads per thousand - since irrelevant contacts will only add junk to your lists. Each list has a different price and you can pay between $80 and $125 per 1000 or 8 cents to 12.5 cents per lead…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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