Event Launch Strategies

This is a followup post to never stop building lists.

I felt I hadn’t stressed enough on the importance of building lists in my previous post. I was thinking of writing detailed considerations and methods for building your community lists, but came across a great article that pretty much sums it up for us. You can read the Eugene’s full article here.

Give People a Reason to Sign Up
As soon as your web site goes live, try to get users to willingly volunteer their email. Just because there is a sign up usually isn’t a compelling enough reason for users to sign up. Users are very sensitive to giving their personal information away. Think from the perspective of delivering value. Do you have something unique that you could offer to entice sign ups? In the case of an event it might be an interview with a performer, advance ticket discounts, or highlights from the previous year’s event.

Treat your subscribers like gold and don’t try to sales pitch them too early. Ask yourself, would you be more likely to purchase tickets to an event after 5 or 6 interesting and trustworthy emails? Or send a sales pitch out every time you send an email. Start with building trust and credibility from the beginning. It is important to remember that most people who visit web sites for the first time, never return to the same site. Collecting the user’s email is a good way to reengage your users down the road. It turns a visitor to your website into a lead, someone who is prepared to listen to what you have to offer. The next step is to turn them into a customer…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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