Event Launch Strategies

Typical launches follow a traditional hype cycle with the excitement rising up to launch (where it peaks) and then decreases all the way down until reaching a minimum constant level. Here is what the hype curve typically looks like:

When we talk about the revolving door techniques for launching your events, we are essentially looking at a curve that looks something like this:

So, we have the sudden rise in hype with the help of emotional triggers and social marketing effects such as event pages and groups. These triggers are placed in such a sequence so as to raise the hype to a maximum level at the day of the event. That’s when most of your sales targets from tickets and sponsorships will have met. But we don’t want you to stop there - this strategy ensures that you have post-launch hype building and then carefully timed smaller relaunches to ensure that the hype curve always stays above the typical constant plateau. The smaller scale launches can be anything from event videos to smaller local events - anything that gets your fancy…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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