Event Launch Strategies

I talked about how you can warm up your lists before launch using specific emotional triggers in your email campaign. This is an extension to the same post.

The image above sums up the entire interaction process. We’re guiding the prospect through this step by step cyclical process of launching and are using mental triggers to help them make their buy-decision based on impulse or need, or a combination of both.

Throughout the process, remember to have the basic material and content prepared before you begin the prelaunch campaign. However, you can tweak and modify things as you go based on your interactions with them. These interactions are important. You have to keep your prospects involved and engaged throughout the campaign.

Whats the green star in the image? The green star before launch represents the emotional triggers that you will be hitting at through your emails and blog posts. Almost anything that can increase the excitement and can influence their buying decision can be considered a trigger. Generally, at this point you want to make sure that your triggers fall into the following categories:

a- Traction: You need to prove that there is a lot of hype and buzz around the product. Referring to examples of your communication with communities or to the hype adds to social proof. The reader needs to feel that he or she isn’t in it alone…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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