Event Launch Strategies

Simon, just like all your post these are very informational and if properly applied can make one lots of money, but aside from that a real following, a community that believes in you, because you have involved them in the process.
Your information is Priceless.

I like the idea!
"You can have the book lauch around a similar setting to your book. If the book is about a trekking expedition have the launch atop a mountain (or hill). Get the audiences to trek all the way up. If the novel is an adventure, have it in a boat. If its a romance novel pick a beach spot or a romantic hideout."
The challenge is getting creative enough so the story will spread.

I'm just wondering how you would launch a book on depressing topics - prison, crime, depression, etc.? Does it have to be uplifting, or is it all about the story?

Love the points in this blog about a Book Launch to get creative and consider a launch somewhere that ties in with story in your book like the ocean if its about the sea at all!
Fantastic points by Simon on discussion groups or having audiences do survey to tell you what they are looking for and then give them that. Great point about the media needing stories of book launches that gives them content and provides you the publicity. Thanks Simon for incredible points. Your book is a great read too!

Simon, I see so many people that do not really know what they are born to be, to play, to work. We know that the most successful people and even the richest ones followed the path around their talents, their dreams, doing what they like and were born to.

The question is the most common one: how to. How do you believe a person can find out their vocation? Another question is that so many people that discover their real vocation, even if they are young, they do not change. Change is difficult, I know. But I feel there are more thing that being at their 'comfort zone'.

The third, but not last, how to help those people to follow the path they were born to?
Thanks,
Joao Moraes

Joao, i think we are all born on a flight path to our destiny and the closer we are to that path along our life's journey the more content we are with our lives. If we listen to ourselves and not others we will find our calling,..<-;

"Newsworthy" is such a powerful concept, but is still easily dismissed from a broadcast recipient perspective. Adjusting to a social media perspective, a participatory and productive role, is more difficult than I've imagined. Your wonderful encouragement notwithstanding, the focus on eliciting audience ownership is extremely helpful as a step from passively paying attention to actively inviting it. The levels of audience engagement that follow from this invitation and the channeling of creative juices toward their enjoyment can become a dynamic and newsworthy enterprise in itself. As I ponder your mastery of promotional methods, I wonder if it all comes back to one's willingness to be the story (hidden) behind the story? namaste

It's funny you should write this today Pierre as my wife and I were only speaking the other day how with "Sleeping With The Enemy" we were in the business of building, maintaining and policing a community. The community facilitated the best time thousands of young people throughout the world had in their young lives.

Our lives were difficult for the roles we played it making it all possible. Now I am moving into a much bigger version of a similar model which has been my destiny. I use to dream about taking my community building role into models that transcend distance and time.

For me it's the community building that drives me. Seeing the results of a community I have founded and driven forward is through seeing the value it's members enjoy in participation is my reward. The role I play is different to the participants. It has to be. Without it a community cannot function and or move forward.

It's not the fun or an easy role but it's the role I was born to play. It's the one that motivates me, gives me satisfaction and constantly challenges me to be better at what I do. You cannot ask for more than that. <-;

Although I was originally attracted to the training, the thing that got my attention was the community. I remember seeing that first note with 30 comments and thinking, "What's this all about?"

Now, like you Simon I am in love with the whole community aspect. Seeing what we can accomplish together has been the thing that has stuck with me through this journey.

There's one thing I'm sure of, when we make this thing happen, the champions that were with us all the way will remember this for the rest of their lives....kinda like SWTE.

Some of us who for various reasons had to leave 'the community' are cheering on those of you still moving forward!!!

Yes, although I left the affiliate part of the community for my own business reasons, I am still very much cheering you all on! I will continue to spread the word about this community and the many achievements made together.

:~) Robin

@ Kari and Robin I think we must nurture Social Traffic to grow at different levels.

One of the biggest threats to my business at "Sleeping With The Enemy" were people who once live in our house communities as paying residence yet had moved out to more comfortable accommodation.

Some of them would come to our houses to party with all their old housemates. They wanted to continue to enjoy all of the social benefits our homes represented without sacrificing any of the discomfort that came with sharing a building with 30 housemates.

It was always a tough issue because some of these kids had lived as paying residents for 6 months but just needed their own space. They would rent a unit across the road so they were close to all their friends but could go home to their own space.

What we learned over time was that our communities regulated themselves. Those who were paying rent to live in our properties were accountable to each other, their house manager, our neighbors and to management. They were subject to all of the rules, systems and penalties that came with sharing in the amazing dynamic only a houses of 35 friends from all over the world sharing under these systems could deliver.

If a resident chose to leave a house yet live close by,.. the statement to the tribe seemed to be that the negatives everyone had to deal with to enjoy benefit were no longer worth the sacrifice. They became outsiders instantly through no other reason than the tribe refused to see them any other way.

It was fascinating to watch over the years. I know it's a lot different building an online community across distance and time because the community dynamics are opposite.

In my properties occupants were co-dependent on each other for the quality of their experience shared. In saying that, the quality of our VIP groups experience has been directly related to the caliber of people brought together through a common sacrifice. In a lot of ways its similar. Online communities live across the world. In a lot of cases they never meet each other face to face. So in a lot of other ways they're miles apart too.

I think we need to work towards a model that includes multiple layers in the Social Traffic greater community. We need to find ways of ensuring everyone who has made the sacrifice at some stage still feel's at home at varying degree's well beyond their experience.

Those who sacrifice the most deserve to enjoy a deeper association / bond at the time of their sacrifice which is why our focus is currently on our most active tribe.

We do need to start looking at ways of ensuring others who once enjoyed this same bond through a similar sacrifice, at a different time can continue on their journey with us whilst enjoying the same sense of community, all be it at different levels.

These are some of the challenges we are going to face as we grow. Communications at all levels of our greater community is what's needed if we're to get it right

Its unfortunate that so many people pursue lives and vocations chasing their perceived vocation which is more often simply a response (a knee jerk reaction) to their perception as they see it through the vale of their experiences.

Where I have found I have been able to add value to these people, is to assist them in piercing this vale, by guiding them into finding where there true and unique passion lies and what it is.

If we can find this and tap into it, we come from our essence and most often, our need as humans to be involved in greed, deceit and unethical behavior diminished.

I believe that we too often rush into something without knowing it resonated with our true values. Deepak Chopra speak of dharma - as being when we tap into our uniqueness in giving back to humanity to make a difference in the world.

While I understand that too many at this time are focussed just on survival, there are also enough of us who have the insight and the ability to make a difference.

There will always be those that do ad leave a legacy and those that dont.