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Active Event marketing

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In the prelaunch phases leading up to your event, you cannot let your hype wane just because of wrong strategy implementation. Its easy to build social marketing plans, but requires a lot of energy to make sure they are implemented properly.

With all of the different bookmarking, content sharing, collaborating and social networking websites sprouting up around us, we sometimes get lost about what to do. Just jumping in the game randomly can’t help, so its best to resort to a game plan first. The whole cyclical launch strategies, mental triggers and social media strategies that I talk about are to help you understand the road that you are treading better.

As an event marketer or manager you can choose to hire specialized skills or spend your own time to market your events using these social platforms. Someone from your team needs to be actively involved in the prelaunch process constantly. Simply having a presence in social sites is not enough as that will only get you so far. You need to be in the forefront of conversations and be involved with whats going on. If you have a blog or an event page, make sure it is updated regularly and has the latest information about the event.

All of this activity shouldn’t undermine the quality of your content. You need to offer value to people in order to win their trusts in social networks. Value is offered by quick response times, quality and your availability to help others.

Social marketing efforts spread through word of mouth. That’s why some of the most remarkable web 2.0 campaigns spread virally to thousands of people in a matter of hours if not minutes. So get out there with a plan. Actively engage your audiences.

Simon U Ford (SUF.EDBD)

Today’s tip! Twitter delivers Events Listed more traffic than Google search on any given day. Become immune to the Google slap by managing your Twitter campaign professionally.

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  • ianmcgonnigal
    Hey Simon, Great post!

    I would add only that building relationships with your audiences based on trust and a mutual exchange of value needs to happen beyond the timeline of a single event. It is exceedingly difficult to build community around a single point in time... it takes effort as you say, and long term commitment.
  • The consistent energy after the plan creation seems like what makes or breaks the great plan. I can see here that it would really be beneficial to have a team effort on implementing built into the plan.If you are doing it alone all the aggregating and auto sourcing of info will make it a little more manageable.I don't think you could do it any other way.
  • Keeping the hype going is something I still need to work on. Most times I have no problem getting that initial buzz, but I always seem to miss taking it to the next level. I guess I should be paying closer attention to what you do.
  • halicea99
    Yes, Simon this is very important! I have come to learn that from you, you must definetly have a game plan and that all comes from first finding out Who you are, who you are not, and who you want to be. I'm still putting this all together.
    Thank you for your valuable information
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