Event Launch Strategies

In any business, especially event management, it is important to have a great set of people around you. People with skills that complement each other can help you achieve much more.

Here is how you can get started;

1- If you run your own business, first map out your roadmap for the next few quarters before hiring anyone.

2- Once you have your roadmap and goals in front of you make a list of resources that you require in order to meet your goals in time.

3- Work out your budget and see how many of the resources you can realistically fit into the budget. Any extra resources that you can make do without can be cut out from the list.

4- Next, categorize each of the list resource into one of the following: on-site, off-site, can outsource. You can try to outsource as much of the work as possible to make sure your onsite management overheads are minimized. However, I would recommend you to keep the core work within your control and outsource the rest.

5- For your permanent employees (onsite or offsite) go through your regular hiring process. Make sure you do not compromise on quality and try to get the best you can given the budgetary constraints. Remember, a bad team member pulls the whole team down. For the outsourcing projects, spend some time to build work brief documents and then post jobs online for bidding. Choose providers who are professional and have a track record of good service. There are countless online job platforms to choose from, such as Elance, oDesk, Peopleperhour.

The best teams are those that have a good blend of creative and practical thinkers together though this creative collective needs strong leadership. If you are launching products, managing events or running a business; the more the creativity - the better you can use social media for marketing. Creativity is about exploring new ways of doing things - its about thinking outside of the box - its about setting your own standards. Wherever you are, whatever you are doing - you need such people on your team!

Lastly, you need to make sure your team is on the same page at all times. A focused, reliable and results-oriented team achieves goes a longer way to making your business a success. Keep them motivated, and keep the work challenging and rewarding.

I have a magnificent team with me and I have also outsourced work to professionals around the globe. I usually run a very tight and planned schedule and I’m extremely busy most of the week. I have weekly meetings with all of the different outsourced service providers to make sure everything is always on cue. I have found ways of making myself more productive using online tools for conferencing, time management, resource management and working.

Take a step back and evaluate your team’s progress - are there any slackers? If you think your team isn’t good enough, reshuffle them and give everyone a chance to find what they are good at within the realm of sustainability within the business - but do make sure you don’t compromise on lower quality while your money is being burnt out in payroll. Negative energy spreads and grows like a cancer in the same way positive energy can see ordinary individuals achieve extra ordinary results as a group.

Simon U Ford (SUF.EDBD)

Today’s tip! If you want to source the best JV partners in your niche, you need a software that sources those selling the most product’s in your niche!

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