Event Launch Strategies

In Hawaiian, wiki means “fast” and this is how your marketing flourishes if you use wikis. What makes wikis powerful is their ability to enable multiple people to work on the same platform from miles away - it promotes values of contribution and sharing. It is the basic foundation of the openware movement that began a few years ago and continues to be so. For those of you who don’t know, wikis support hyperlinks, allow you to create new pages and link several internal pages.

We’re driving traffic into our sales funnel through multiple channels and sources, including (but not limited to) wikis, forums and social groups. The groups are from different social networking platforms like Yahoo, LinkedIn and Facebook. We already have a presence on those groups and have active followings. The idea is to drive that traffic into the sales funnel so that they can individually decide whether or not they want to be part of our launch.

In certain groups, such as LinkedIn, we’ve used their Q&A system to get in touch with industry leaders and other prominent people in the market. We’re running a side campaign of super promoters alongside our launch preps and are going through a heavy drive to identify and sign up prospective promoters into the system. The promoters are people who wish to monetize on their lists and are looking for a means of significantly chunky side income. Through the Q&A we get in touch with prospects and direct them into our sales funnel - which typically involves their participation in our surveys. The surveys are meant to put a realistic picture on the usage of social media apps in the industry which will not only help us identify our markets better, but will also give us an idea on how much detail to get into in our upcoming ebook; these people are, after all, our targeted readers. Valuable insight into the statistics of these surveys will also be beneficial for anyone working in or curious about the industry…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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