Event Launch Strategies

I’m sure most of you have heard of the four hour work-week. Is it really possible? Thanks to the “leveled playing field” and “following the sun work hours” it may be somewhat realistic. So you like to be in control and keep an eye on each and every tiny wheel that turns and keeps your business running smoothly. Instead of burning the candle at both ends and killing yourself, it is better if you get other people to do the job for you.

Outsourcing is really cool because you can get area experts with special skills and training to do a million things which take up your time and resources. It also gives you an outsider’s view about your business. It can be a bit scary at first as you might feel that you are letting other people in your own territory but remember it is you who holds the reins and these people are just providing you their services.

There are some really good outsourcing platforms out there. You can read my post on an analysis of different outsourcing sites here. I have personally used Elance.com to find most of my team - everyone from designers, writers to SEO experts. I make sure I meet with them over Skype regularly to keep a tap on the work. Having a solid plan for performance measurement and deliverables helps in managing the teams better.

We’ve outsourced much of our SEO and writing related work to different offsite teams. Once you get over your initial hesitation to outsource, it actually ends up becoming much easier to manage your time this way. Also, in this way we have dedicated people working on their areas of expertise. We mostly use Elance.com for finding providers. Outsourcing is a heaven-sent so do make your life easy with it…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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