Event Launch Strategies

Everyone celebrates events; all people of all markets, locations, cultures celebrate events of some kind or the other. Events are a part of life. Everything big or small is an event and when we die those who attend our wake to remember us do so by reflecting on, in the most parts big events in our lives so the generic form of this topic reaches as wide an audience as we could want. Events need attendees, entertainers, planners, caterers, guests, invitations, RSVP management, ticketing and the list goes on - this means I could target any one of these doorways for long-tail keywords representing commercial intent and I would find myself with pages in front of thousands of people who are likely candidates for the right event related product and ready to spend money every single day.

Now that I have a clear understanding of what the opportunity is I need to determine just what the product is going to be. I will usually take 4 keyword phrases from my list and dig off of these words using my work research tool and build more targeted lists of words and phrases geared around my newly defined events based business opportunity that i am now looking to define. I then sort this list into categories and string the most searched phrases into a list under each category heading. My categories in this instance Invitations, Marketing, Entertainment, Catering etc.

Next to each keyword phrase in my lists I add a column, in this column I list proposed content or a particular product or service that I feel would solve the searchers problems. Now, at this stage I have just built myself a list of content based on key word phrases people are currently searching, likely product types and services that are going to satisfy these peoples needs and or wants within a specific niche market that I know has high internet usage volume with an increasing trend of people turning to the internet for solutions and its a niche I am interested in. Phew.

This list is gold, my friends, and it is all you need to design a website’s content pages, products and services to succeed online. Building it and driving traffic to it is another story altogether.

Now, the Event Listed application’s functionality and blogging content has been derived from this exact process, which makes it easy for me because I know I am not going to have to struggle to find traffic blindly after I have invested in the site / product. You can be confident that if you know how to build a good website & how to drive traffic to it, then you can spend the right money on it. If raising capital, you can imagine how much easier it is going to be if you want to show investors the process you have followed in determining the opportunity…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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