Designing events - its all about the creativity |

Planning events is just like designing. That is why whenever I have to pick someone for my team I look for those that have a good mental balance. Let me explain: The most ideal team members so far have been people who are meticulous planners (left brained) and highly creative (right brained) at the same time. This may sound a little too idealistic but its not. You can even get intelligent people and train them with mental exercises or activities to use both sides of their brains.
Planning events or businesses requires creativity. You need to find new ways of targeting customers, new ways of promoting events, new ways of building communities, new ways of planning themes. Everything works at a fast pace these days, which puts the customer expectation bars high. You can only expect to meet those bars if you can differentiate your services and products significantly and manage to stand out from the crowd.
So, instead of looking for best practices or easy way outs, take time out to design your events as if they were a painting. Paint out new ways of blending all of the different elements together to make picturesque memories.
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Peter Holmes
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