Designing events - its all about the creativity

Planning events is just like designing. That is why whenever I have to pick someone for my team I look for those that have a good mental balance. Let me explain: The most ideal team members so far have been people who are meticulous planners (left brained) and highly creative (right brained) at the same time. This may sound a little too idealistic but its not. You can even get intelligent people and train them with mental exercises or activities to use both sides of their brains.

Planning events or businesses requires creativity. You need to find new ways of targeting customers, new ways of promoting events, new ways of building communities, new ways of planning themes. Everything works at a fast pace these days, which puts the customer expectation bars high. You can only expect to meet those bars if you can differentiate your services and products significantly and manage to stand out from the crowd.

So, instead of looking for best practices or easy way outs, take time out to design your events as if they were a painting. Paint out new ways of blending all of the different elements together to make picturesque memories.

Simon U Ford (SUF.EDBD)

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  • It's not too idealistic, left and right brained people have their special talents. I thing that this evaluation can be see as out of fashion and I am happy to read this post bringing back to the table the both sides of the brain and how they work.

    Planning (left brain) requires creativity (right brain). Creativeness is is simply the act of making something new but we need to use the right brain to streamline business procedures or production methods to go beyond customer expectation bars with new approaches that add real value to them.

    We do not have a creativity quotient measure and I think that we will never have because the quotient we could find would always express a particular, individual judgement. But we can measure the results of the applied creativity!

    Some people are able to develop their creative and it's highly recommend to those people to research about how to and find out which work for them. A look at Creative Education Foundation, Creative Problem Solving Institute, and others.

    "Creativity is one of those interesting fields that mirrors the very topic it studies. Just as creativity is complex and multifaceted, so too are the approaches to its study. There are case study, historiometric, laboratory, statistical, meta-analytic, and philosophical approaches. There are studies concerned with social, developmental, personality, motivational, emotional, cognitive and neurophysiological factors. There are emphases on extraordinary creativity, as might be shown by noted artists, composers, scientists or inventors, and on more normative aspects of creativity inherent in how ordinary people solve the problems of everyday life, form, modify, combine and manipulate their concepts, use language in creative ways, and innovate for its own sake. There are basic research approaches directed at increasing our theoretical understanding of the phenomena, and more applied approaches examining the manifestation and enhancement of creativity in business, educational, scientific, social policy and decision-making settings in the real world. This is not an exhaustive list, but does help to point out the richness of the field." ~ Thomas B. Ward
  • How true Painting the right picture for you prospects , imagining what they perceive the product service or event to be connects them to it. Using the right tools to reach them, the tools the emerging tech savvy generation are using shows them you are progressive and connected.
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