Event Launch Strategies

This is the third step in the planning sequence that I discussed in my post yesterday.

The event we are planning this launch for is the Events Listed social networking website launch. Since the event is effectively a product launch with the product being the website, the product development phase becomes very crucial to a successful and timely launch. The event Launch plan must be built around the product development timeline.

The product development in this case must become our working clock that ticks away with everything else being built around it. If you are finding ways of applying these principles to your event launch, the best comparison would be that of launching the opening of a new venue. The launch plan must be plotted around the venue building development plan (or else there won’t be any launch party!)

If you’re interested, here is what our development timeline looked like.

Module I 17^th April 2008
1. Static Pages
2. Event Category/Subcategory
3. Banners
4. Registration
5. Forgot Password
6. Manage Promoters/Super Promoters (Admin Control Panel)
7. Affiliates…..

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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