Event Launch Strategies

OK by now I have come up with a list of pages that represent solutions to problems searched by our target market. I have a fair idea of how much traffic I can bring into the site and I am aware of the sort of money it’s going to cost me to get them there. I have deleted pages that host solutions to problems tied to keyword phrases that are going to be just way to expensive to attract visitors.

In the Events Listed case I could see that the business opportunity called for us targeting a huge volume of traffic in the generic events space using an exponential number of key word phrases to attract free traffic easily and sell this traffic off our pages through adsense, ticketing or any other affiliate related products.

My research had confirmed it was this or we were going to have to narrow our focus down into a tight niche within the event industry, target a smaller volume of highly concentrated traffic to targeted audience and sell a hand full of high end items that earned us big margins.

I could have spent weeks tightening the screws chasing words into certain niches like “event planners” or “night club” promoters and drilling down to a specific kind of event planner or promoter and even focusing on regions or cities that registered any kind of volume for a niche in keyword results.

Through my early research however, I identified that ticketing of public events online was huge online with a steady uptrend, likewise it was extremely competitive. Tens of thousands of websites selling tickets to sporting, charity, theater & concert events throughout the world yet all these sites were resellers or affiliate sites selling tickets on behalf of the huge ticketing networks…

This post has been included in our “Event Launch Guidelines” training program. Click for more information.

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