Event Launch Strategies

Having the right strategy for your launches is important for the success of your ventures. If you don’t plan your events well, you may not be able to draw the attention that it otherwise deserves. Remember how we discussed that events are like revolving doors of launches and relaunches? The more hype you can create in your launch, the more revenue you will generate for even bigger and better launches.

You have to make your events news worthy to create the initial buzz. Have stories within stories. Make people want to share the “did you know that….” stories about your event. A great way to do that is to have interesting themes for the event and streamline your entire promotions based on those themes.

The more different and unique the themes are, the more interest they will generate. So, think creatively. Look at it this way, if you can get people to blog or talk about you - you are getting free media coverage worth thousands of advertising dollars. Its a win-win for both you and your targeted audiences. They want something interesting to talk about, and you want to be talked about.

You can also create videos and demos to generate buzz. Good videos spread around a lot faster and are great tools for marketing. I’ll add a post on how to use videos on the Social Media Strategies blog soon. Teaser ads or messages are also a great way to attract attention. Anything that leaves questions in the viewers minds will make them wait for and talk about you.

Whatever marketing strategies you apply, make sure you can get your audiences buzzing way before you launch. The reason why I am repeatedly talking about creating hype is because I really want you guys to get your pre-launch preps right. Just want to make sure our basics are covered before we dive into details of launching.

Simon U Ford (SUF.EDBD)

Today’s tip! Get ahead of the curve through video marketing. Why load a video to one platform when you can load it to 90 platforms at once.

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