Wikis |
Wikis are also a great marketing strategy in gaining authority within shared wiki collaborative sites. A lot of event planners watch these sites and they are favored in Google search results so you can get great search exposure. If you are active in wikis people will learn about your authority which will pull them into your world. When they get into your sales funnel, if built out right, they will follow your bookmarks, blogs, twitter feeds and videos. What is the cost of acquiring a customer? If you spend an hour a week contributing to wikis to gain prospects who follow you because they want to learn from you. What would you pay in advertising to gain the same advantage to your marketing efforts each week? This is just an hour of your time.
Think of wikis like conferences with hundreds of attendees. Each time you contribute to a wiki you are standing up in the conference and contributing to the group’s collaborative efforts. Except in wikis every time you do it people can click through into your blog or site (sales funnel) which cannot happen in a conference. In the offline world they’ll have to find you after the conference is over to get your card and then they have to get that card out later and enter your name into the computer. Those who do get through this process will always make a much better quality prospect because only those who really want to connect with you, will. That’s why you still need to be at these offline meet-ups but when you get there you want everyone to already know who you are from your online marketing and social networking efforts as opposed to arriving anonymously. This way if you stand up everyone already knows how to connect with you. It’s this group who extract most value at offline meet ups.
We have already discussed the benefits of building relationships with your customers through social media marketing. Here are some quick steps that you can follow to see how you can leverage wikis in planning and managing your events.
If your event allows multiple stakeholders to get together to do any of the following:
1- Planning the details of the event collaboratively, e.g. menu, entertainment options etc
2- Sharing knowledge, facts or any other information related to the event. e.g. mountain gearing tips before a mountain hike. If so, then wikis are a great platform where your community can discuss and share ideas. You will notice that when people believe in something, they start to take ownership of their work. In active communities, wiki pages evolve beautifully and have a self-balancing system. If someone puts in junk content, someone from the community will automatically remove or correct it.
3- All the links that you send out via the wiki usually have great page rank making wiki’s a great SEO tactic for improving your websites rankings. Getting links from a wiki site also increases your site’s authority.
Interactive planning is great for coming up with good ideas instead of feeling like you are just bouncing ideas off a wall. The great thing about human communication is that one thought/opinion leads to another to another. As a marketer, always learn to value these thoughts as early hints and signs of how to go about your project or event.
You shouldn’t force people to use a wiki when there isn’t a clear need for it. I would suggest that you sit down and map out the event planning and marketing process on a sheet of paper (or online mind map), and then identify areas and nodes that can benefit from having a wiki. The objective of the wiki itself should be very clear to you as a planner and to the community as contributors. If you are planning the first community driven marathon race, then the input of the community in the planning stages becomes important. Similarly, you should already know what kind of information or knowledge will benefit the marathon as an end product of the wiki. Of course, the wiki can then be used as an after-launch tool for sharing photos, details on the winners, feedback etc. Your wiki will become successful once everyone involved understands the purpose of using it well.
It is important for the community to feel that they collaboratively own the wiki. People become imaginative and creative only when they know that they have some level of control in building up the wikis or coming with interesting ideas. So, make sure you make it as neutral as possible.
Although wikis grow organically, you can build some basic structure initially so that the rest of the community can follow suit. In this way, you can make sure that it is organized so that you can keep getting valuable information out of it. Also, you can ensure that it is easy to navigate for new-comers.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! Every marketing campaign starts with keyword research. If you’re serious about earning money online you’re first investment should be a great keyword research tool.
Professional Networking |
Websites like LinkedIn.com are built specifically for building your professional networks, adding professional contacts, closing deals, forming work relationships, finding vendors, doing consultation projects, and so on. Needless to say, the impact this has had on businesses and individuals is profound.
It was made in 2003 when the surge in social media networks was on the rise. Within 4 years it had astounding numbers to show: 3.2 million visitors / month, growing at 485%/year. It has 24 million registered users spanning in 150 countries. This means that 24 million people are connected to each other professionally all across the globe by using LinkedIn. Five years ago if I had asked you to imagine sharing your business card with hundreds of prospective clients or recruiters in one instant, you would have laughed it off. Things have changed, and LinkedIn is perhaps one of the best demonstrations of useful social applications.
Just like Facebook, you can maintain a list of contacts called connections. You can then get connected to the connections of your contacts. These second and third degree connections make a great real life parable. You go to a party and spot a friend sitting on a table with some people. You walk up to him and he introduces you to his friends. You chat a while and share contact details with your new acquaintances and set up another get together. In the next get-together you get a chance to meet and network with the friends of your new acquaintance. LinkedIn works the same way by allowing you to find people through trusted mutual contacts.
The idea behind the ‘gated-access approach’ is to build trust. If your business requires you to build rapid lists within days you can join open networking groups like TopLinked (www.toplinked.com). It adds a white flag at your door so that everyone on LinkedIn knows that you’re an open networker. This group offers you a paid service where they send you a weekly file with the names and email addresses of all new LinkedIn members. You can import that list to your LinkedIn account and invite thousands of people onto your network at once. Although it is possible to build fast lists using clever strategies, I think the quality versus quantity debate is still a pressing question. To me, having one hundred solid contacts who listen to you, especially if they have 100 other friends each is a far more valuable network than having thousands of weak and untested contacts who are all so busy trying to be heard they won’t listed.
Since LinkedIn is essentially a professional network you can use it to find jobs, employees and business opportunities. You can join different groups of interest. You can also participate in LinkedIn Answers where members can ask and answer questions in the community.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! One stop shopping for all your event marketing in social media needs you can’t go past my Events Listed networking and marketing platform. It’s invite only, here’s a backdoor pass on me.
Aggregators |
Each one of us wants a hassle-free way to search for content online. Going through a multitude of web pages to unearth exactly what we are looking for is not only time consuming, but also fuels monotony. However, the problem has been solved with the introduction of aggregators. As the term implies, aggregators amass syndicated web content, such as blogs, news headlines and podcasts, all in one user interface.
Aggregators would not only be beneficial for you to find updates regarding your desired content; in fact through social aggregators and life-streaming you can stay updated on what others are doing on various social sites. You can read the blog posts they have written, the ratings they have given, the pages they have bookmarked, the comments they have made on blogs and also the new pictures they have uploaded or videos they have added as favorites. In short, you will be able to monitor what others are doing on the web.
The mechanism of aggregators is not a technical one at all. All you have to do is register on a social aggregator (e.g. Friendfeed, Yahoo Blog log, Second brain, Facebook, Flock or Plaxo) to name a few which is as easy as signing up on any other platform. You can import all of your social contacts, whether they are on MSN, Gmail, AOL or hi5. Furthermore you can also add the websites you visit. Add your social circle on to your profile and after that enjoy the hassle-free manner of staying up to date. You can also subscribe to the feeds of other people and stay updated on their actions.
To the event marketers, the advantages of aggregators are endless. You can effectively determine the likes and dislikes of your target market by viewing their content. Furthermore, it paves way for easy communication. You can learn about your prospects and work out the perfect manner of approaching him/her. Another advantage for you is the presence of more information sources. You can filter your friend stream which will allow you to follow up on specific topics, and get definite recommendations, perfectly suiting your needs.
Live streaming on social aggregators would also help you immensely; you can upload videos regarding your events and everyone in your network on these aggregators would be able to view them.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! A novel way to rise above the noise is to send prospects or associates a video mail as an alternative to email.
Web-Casts |
In today’s rapidly evolving world, emphasis is being paid to making everything available online – from music videos to old newspapers to recordings of various events; everything is going digital. Another addition in this sphere is that of live webcasts. Live webcasts provide you the opportunity of broadcasting your item over the internet to a multitude of users simultaneously. Keeping in view the phenomenon of global village, your webcast would virtually be broad-casted to the entire world!
Live webcasts can be audio or video; you transmit them live but if you want to air them later on you can even do that by recording them beforehand; the mechanism being the same as it is in normal broadcasting. Live webcasts allow an interactive environment where your users can approach you through chat rooms, emails, live messaging or even live calls. All you need is a webcam and microphone with the setting of your choice.
There are different platforms that support webcasting; among them is ustream.tv and radioblogclub.com. All you have to do is register here and broadcast your event, let it be a talk show, a concert, a conference; anything at all. In addition to this, the choice of adding your live cast to your social network (e.g. Facebook) is also available. This integration of your webcast with popular social networking sites guarantees a larger viewership for your transmission.
So what does a larger viewership basically do for your product? It provides you with the most vital element of market analysis: feedback. What did they like? What was lacking? How can it improve? All these questions would be answered in the feedback you will be getting from the ‘global citizens’. Feedback that you can use to improve and further innovate on your product to suit your markets needs.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! A novel way to rise above the noise is to send prospects or associates a video mail as an alternative to email.
Tagging Photos |
In Events Listed and Facebook if you tag photos with people’s names the photos appear in their profile pages. This is a powerful marketing strategy. You can have staff post photos and tag them all with your attendee’s names so the photos are fed into their profile pages where they are seen by each tagged person’s friend’s network. This strategy is applied to Events Listed event pages so that each event page can become a collection of photos and videos and content for the event.
I personally don’t use business cards. If I am at a physical event meeting new people who I want to connect with, I have a photo taken of us together that I load into my photo sharing platform. I connect to the person of interest in my social networking site and pull the photo in to tag them to it. This lures them to my profile page which is full of content, photos and videos about me and my business. It’s also a pretty good hint that I am a progressive business person who they may want to consider doing business with. You cannot fit all that onto a business card.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! Increase sales by placing a speaking avatar on your website.
Photo Sharing |
One small but important strategy is to use photos of the event as part of your marketing strategy. Tag all of the names in the photos that you know and add them to different photo sharing sites such as Flickr.com or Photobucket.com. When people discover their own photos, they will feel a bond with your event’s brand and will feel important.
Secondly, add photos to your event pages that people can come back for and discuss after the event. Have interactive sessions on voting for coolest/lamest/funniest photos. Get a fashion expert to run a commentary on the best dressed people in the event. Photo sharing helps people bond together. If you can create the right emotions in them whenever they think back about your event, chances are they will come again to your next event and will probably also bring some other friends along.
You can allow your audience to order photo albums or share it across multiple social networking sites. You can also use special tools to send the photos to different photo-sharing sites in one single step. These sites have made it incredibly simple to share pictures with your audiences and prospective customers. People love sharing and spreading things that they like to their friends, so if your photos catch their fancy, chances are you’ll get some nice ’spreading around’ as well. A lot of people search for photos online. Make sure you tag your photos properly so that they are easy to find based on your desired keywords.
If your photos are location based, e.g. an event in Austin, TX, use the Geo-tagging tool to get the map and location of the event as well. In popular events, people often take photos from their cameras and cell-phones and upload them immediately (during the event) to their blogs and to content sharing sites. Imagine if people are putting pictures of your event online while it is going on - imagine them twittering (www.twitter.com) about it to their friends who couldn’t make it to the venue. Imagine what impact this would have on your event’s brand.
It’s all possible if you can manage to create the right kind of buzz. Later on, you can also create fancy mashups and slideshows from the event pictures. If you put them together in a nice, melodic, emotional (or funny) way, those slideshows may actually spread virally. Who knows? And if they do, imagine the sort of traffic that will be directed to your event pages or website.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! Increase sales by placing a speaking avatar on your website.
Using Traffic Geyser To Manage Your Videos |
Traffic Geyser has been specifically designed just for improving search engine rankings and is thus a useful tool to have. If the success of your business depends on how much traffic is directed to your sites, then consider Traffic Geyser an important investment in your marketing efforts.
* It bookmarks your video submissions automatically and creates podcasts to directories
* It help increase Google rankings by increasing your visibility
* It has a wide distribution to multiple video sharing sites. Almost as soon as you upload your video here, it directs it to all these sites for you.
To get people to visit your sites after watching your videos is important to measure the success of your video campaigns. You should (whenever possible) add elements of your brand (e.g. logo) to the screen, either throughout the video (in a corner) or at the end. This helps people remember your brand. The other thing that you should almost always do is show your URL and speak it out verbally as well. You should add your URL to the video description as well. This is where they can easily click to visit your site and learn more about your products or services.
If you have made the video well, then you probably have a call to action for the viewers. This can be anything from signing up to follow you, visit your website, buy your products, become members of your online community, subscribe to your blog or spread the video to their friends. If you can add a “cliffhanger” moment for them at the end, that may compel them to visit your site or wait anxiously for your next video. Make the videos interesting and interactive. Videos are incredibly powerful and we all need to form our own video sharing strategies and learn from each other’s success stories.
Auto submission tools, like traffic geyser, places your videos in one load with a maximum SEO setting for keywords. It stands to reason that if you load your videos onto 45 different web pages
at the same time and send a few external back links to these pages (allowing the software to bookmark each page), the video is posted into your bookmarking account automatically. If you have a network of followers in your bookmarking site that will also bookmark the pages, then some of these pages will rank well for your keywords in a short period of time. Remember that these high ranking pages won’t be yours, but your video will be on them. In a sense you have hijacked these high PR pages, commandeered them, putting your video between the audience and their search engine optimized pages for specific keywords.
I have posted videos in Traffic Geyser and after firing a few links to the video from articles I post in content sharing sites that also have a high page rank. My videos have literally been appearing in the number one ranked position in Google in less than 35 minutes. This is for key phrases that would have taken months to get my own web pages into top rankings.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! Get ahead of the curve through video marketing. Why load a video to one platform when you can load it to 90 platforms at once.
Rich Media: Videos |
What if I told you that by adding one more element to your marketing efforts, you can potentially;
* Increase your traffic by at least 20%
* Increase your search engine rankings significantly
* Increase your outreach and visibility significantly
* Increase your brand value significantly
* Make your customer interactions much more direct and personal
What would you say? That special something has a tested ROI of at least 150%.
Whenever we’re working, researching or doing just about anything, we turn to Google. It’s ironic how much we use it. It’s almost like our lifeline. Now imagine this: the size of Youtube (the granddaddy of video sharing sites) in terms of daily page views is double that of Google. Can you believe that?
The numbers of viewers and regular users of videos online are massive to say the least. This crowd is averaging an age of 30 years and has people from all age, gender and location demographics. Half of the videos are watched on video sharing sites, and the other half are watched on other people’s blogs and websites.
I want this to be an important part of every marketing campaign that I see. You have to leverage the power of videos for your launch and see how it amplifies your sales. Depending on how well you execute it, you should be able to see measurable increases in your bottom-line. This is a very powerful medium of communication so use it well. Some pointers:
1- The key here is to produce good quality videos. Videos that have powerful social and emotional triggers that may cost nothing to shoot. I also find that sound has a far greater impact that visuals so if something needs to be compromised it should be the video but spend your money on an amazing sound track and it will often carry average videos well. Make sure it’s something others would want to share with their friends. Make sure it is interesting enough to make them want to watch through it. It shouldn’t be too long. Make it short and crisp. Keep the file size to a maximum of 100 MB. There are countless great videos that you can watch online to get inspired by. Do check out Mike Wesch’s “Machine is Using Us” video; and also, if you get a chance, try to analyze what makes the “free hugs” videos so viral. (You can search for them on Youtube)
2- If you are launching a product; make how-to videos while proposing your product as a solution. How-to videos are the fastest growing category of online videos. Make sure you add good descriptions and relevant tags to your videos.
3- Once you have made videos, integrate them into your social marketing campaign, your Facebook profile, your MySpace page, your blogs, your website and other content sharing sites.
4- Place your videos in multiple video sharing and content sharing sites. This will increase your search engine rankings. Make sure your videos have their own consistent personality and voice.
5- Having a video in your website will increase its search rankings as well, compared to those sites that do not have videos. The algorithms that are run give weight to rich content. So add your videos to your main company website as well.
6- If you have a website or blog that attracts good traffic, embed your videos there and set them to auto-play. In this way the video traffic will increase, subsequently increasing its visibility amongst your market. You can create short videos or infomercials that are quick to produce and can add value to your branding efforts. Whenever anything in your site or about your product requires clarification, explain it to them in the form of videos.
7- Use Tube Mogul (http://www.tubemogul.com) to upload your video to multiple video sharing sites at the same time. It’s a free site that distributes your content for you and provides you with accurate stats regarding your videos. These stats are useful for measuring the effect and value of your videos to your overall business. So, it’s great for tracking your videos and your competitor’s videos as well. You can also monitor comments and ratings on your videos by viewers.
8- When posting your videos in Youtube always add your domain using “http://www.” at the start of the video’s description. This will ensure your domain is hyperlinked, sitting right under your profile picture beside the video when someone watches it.
9- You may want to measure the traffic that is generated from your video campaigns. People don’t remember long domain names (like www.EventsListed.com/foodtypes/pizza). Likewise if they did remember it and entered it directly into a browser you would not know where they came from. Alternatively, if you register a separate domain that was easy to remember like (e.g. “www.pizza-hut.com”) and redirected traffic from this URL to your original page (www.EventsListed.com/foodtypes/pizza), Google Analytics will measure all of the traffic to the page on your site from the redirected domain address. This would allow you to break down traffic statistics from the video for market research (e.g. how long they stayed on your site, what pages they went to after watching the video, what geographic location they are from, what browser they are using, what screen resolution they have, what internet speed connection they have). You can have your webmaster set this domain redirect in no time at all.
When you’re building your launch strategies, make sure you have a solid plan of how you can leverage videos to your advantage. Different people use this tool in different ways for their business, so it all depends on what you’re selling and what industry you are in.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! A novel way to rise above the noise is to send prospects or associates a video mail as an alternative to email.
Ways To Use Social Bookmarking Sites |
Social bookmarking sites can get your traffic to spike up significantly - but that does not mean that you can go online and try to randomly instigate that traffic. It has to happen naturally, or else you can risk losing your credibility online.
The voting concept in bookmarking sites allows the popular stories to get to the first page. So, it’s important to understand what makes content popular by carefully studying the trends in those sites. If you use these bookmarking sites to genuinely share things that interest you, chances are that you can create a following where people start to watch the sites that you bookmark. A thing to note is that the online community is ever-so-watchful of manipulated or self-interest driven content. If you want to use social bookmarking strategies for your business, you’ll have to adapt it as a regular use tool for things that interest you.
If you bookmark a link today and within ten days from now 1000 others also bookmark it, the bookmarking sites treat you as an authority on that particular subject because others follow whatever interests you. Having an extensive network, when I bookmark anything I am bound to have thousands bookmark it too. On the contrary, when you are not being followed by anyone you can bookmark your heart out but it will not mean anything to anyone.
Every bookmark is also considered a link so if you are bookmarking all of your own pages for self-promotion – the search engines and bookmarking site monitor your account to ensure the bookmarks are not self-serving. Self serving account holders will have their links tagged “no follow” in the code (these are tags that basically tell search engine spiders that the link is not for search engines to read) resulting in no search engine traffic to your site. As an account holder unless you look at the code or apply software to highlight the “no follow” tags on screen you can never know the output of your efforts. So if I bookmark pages from my website only, they won’t help increase my websites traffic or rankings. Don’t game the system because the system has the smartest people in the world protecting and improving its integrity. If you try to fool the system, you’re the one who will lose.
However, if you have a thousand people following the brilliant resources that you regularly bookmark, you can also bookmark your own sites at a rough ratio of 1 in 10. Our testing shows that a ratio of bookmarking one of your own self-serving links or pages to every 9 neutral (not self-serving pages) of similar content brings us the best ranking in bookmarking sites. If all of the bookmarks are good resources, it increases the likelihood of others to bookmark your content as well. This volume is enough to lift you into the top pages where you get another spike.
Depending on the subject matter and tags (keywords) you set against a bookmark, the volume of traffic you get from your network following you every time you bookmark could be enough to lift the page involved to the top pages of its categories. In this way it is seen by tens of thousands of people bringing big spikes of traffic to your page, which pushes the post even higher in popularity. If its popularity gathers enough momentum it could even reach the home page of the bookmarking site. Digg.com is a social bookmarking site famous for causing servers to shut down because of unexpected traffic spikes. Popularly known as; “the Digg effect”.
All this momentum carries the page being bookmarked across networks (because people bookmarking it in one site will do it in another) which sets the page on its way to viral growth that stops only when the page is not longer recent and relevant enough to maintain that same momentum through popularity.
There are a number of social bookmarking sites - a few of the popular ones are Digg, Reddit, Del.icio.us, Furl, Stumbleupon, Yahoo Buzz to name of few. The most popular stories make it to the front page and result in huge traffic spikes to the source of the stories. Most online businesses thrive on traffic - if that is your case as well, then you should spend time to carefully study what kind of content makes it to the top. Good content gets attention. Sales pitchy content doesn’t. Content with lots of lists and guidelines gets attention. Content that is lame doesn’t. Focus on creating valuable content instead of wasting time playing tricks with the social bookmarking tools. If your site content is good and you have an active following, your chances of rising to the top are higher.
Another advantage that online bookmarking has over offline is the ability to track data. As my bookmarking footprints start to gather credibility I get followed by fans who are alerted every time I bookmark. I am able to bookmark my own pages along with other websites of interest and effectively drive hundreds of followers to follow suit resulting in a push of traffic to my pages. If they find value in my site and pages, this traffic can spread across the viewers networks resulting in a viral effect. Without a network, nobody will get a chance to find value from it - it will be like printing a flier and posting it on a tree deep in the forest. To be able to post your content so thousands see it you first need to build out your network (which takes time, patience and linking to lots of good quality content).
To get followers;
* Communicate - reach out to people that have expertise in niche areas.
* Comment on other bookmarks, take part in discussions and re-bookmark stuff that others have bookmarked
* Provide fresh and unique content - it has to be worth sharing and should provide value to the community
* Bookmark frequently - do it several times a day, if possible
* Offer the best stuff - in order to make others aware and keep them interested, share your best stuff
* To generate traffic, bookmark every link that you twitter
* Do this daily across all your bookmarking accounts, if you have staff team up to concentrate on one platform each (Delicious, Stumbleupon, Digg, etc) to attract followers in your domain. If you don’t have a team it’s probably best to focus on one account.
Social bookmarking is now a popular way of communicating and is fast becoming an invaluable marketing tool for increased traffic and promotion of products and services. The true extent of its effectiveness and how info can be shared by people can be judged by the fact that Digg.com, the most popular social bookmarking site, has more than 8 million visitors per month.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! The first step to being super organized is to manage all of your passwords in you’re browser. Being able to share them across your team is a bonus.
Social Bookmarking |
I remember the old days when I’d have a set of fancy rectangular bookmarks (something I got for myself from ‘Barnes and Noble’) lying on my desk at all times. I’ve always found it natural to organize myself while I’m working or researching with simple yet effective techniques. I used to color code the bookmarks with tags like ‘to show to clients’,’ interesting event ideas’, or ‘vendor lists’ etc. Of course this was the “pre-web 2.0 era” - the era when we had to figure little productivity things out for ourselves. Come web 2.0 and I was perhaps one of the first few to adopt online bookmarks. This is not because I’m tech savvy, but simply because the concept of bookmarking is very natural to me. I do most of my research online, maintain my contacts online, I brainstorm online, I plan online and I even market my events online. What better way to manage my content than online bookmarks to organize the work.
Now this is where it gets interesting. The online world thrives on sharing and community-centric approaches. So, I can tag objects on my browser, cluster them up into categories, share them with other like-minded people or just open up the web feeds of the bookmark lists for public view. How does that benefit me as an event organizer? Well, I get to learn from other people, I get to rate and comment on other’s bookmarks, I get to collaborate to form richer information sets and, most importantly, I get to meet people interested in the same topics. That, to me, is invaluable for business since my business is all about networking and relationships. Shifting bookmarks from my home computer to the office computer; or from my laptop to my team’s computers has been as simple as exporting and emailing a single file.
Social bookmarking is like a subliminal election. People research candidates and if they like what they read, hear and watch - they vote for it. Candidates in local governments are voted for, leading to publicity from mainstream media depending on the number of votes. Like a vicious cycle, the more publicity they get the more people are drawn into reading, watching or listening to what they have to say. People tell their friends in the real world who they are voting for and why, based on the content they have consumed about a particular candidate.
It’s the same in bookmarking. Content pages are voted for whenever they are bookmarked, the more votes a page gets within specific word categories, the higher the page ranking. Higher rankings increase traffic, especially if it reaches the top page of search results. More traffic sometimes results in even more votes, thus forming an enviable snowball effect.
Get yourself a copy of my book. Social Traffic, Event marketing in a new media scape.
Today’s tip! The first step to being super organized is to manage all of your passwords in you’re browser. Being able to share them across your team is a bonus.
